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Transforming your business through business intelligence - with Microsoft modern BI & adv. analytics

Updated: Aug 9, 2021

This is part 4 of a 4 part business intelligence (Microsoft Power BI) series.

Microsoft Power BI Gartner Magic Quadrant

For the 10th consecutive year, Gartner has positioned Microsoft as a leader in its Magic Quadrant for Business Intelligence and Analytics Platforms, recognizing Microsoft’s completeness of vision as well as its ability to execute.

According to Gartner Microsoft's customer reference scores place it in the top quartile for ease of use, with 14% of customers citing this as the main buying criterion. Power BI's reference scores also place it in the top quartile for visual appeal. Winning customers within the first few minutes has been part of Microsoft's "five by five" strategy — five seconds to sign up and five minutes to "wow" the customer. There are a number of features within the product that contribute to its overall ease of use, including its primarily cloud deployment model. Microsoft was early to the industry in terms of a natural language/search interface with Microsoft Q&A (Question and Answers), which allows users to create a visualization using search terms.

Gartner went on to say - Microsoft scored the highest customer reference scores in this Magic Quadrant for achievement of business benefits. In particular, in terms of making better information and insights available to more users. The high achievement of this business benefit is enhanced by both the low price and cloud deployment. User enablement and the availability of skilled resources are other elements of the overall customer experience for which Microsoft is evaluated as above average. The vendor has a strong community of partners, resellers and individual users; and this community extends the product with prebuilt apps, visualizations and video tutorials, in addition to the content provided directly by Microsoft.

Microsoft Power BI Data Locations

Microsoft business application platform operates in the geographical (geo) locations listed above. To determine where customer data will be stored, customers can choose the geo of the tenant account during initial signup and creation of the account. Microsoft may replicate data to other regions for data resiliency but will not replicate or move customer data outside the geo. Customers and their end users may move, copy or access their customer data from any location globally.

Microsoft Power BI compliance

Power BI complies with several standards, and its compliance is verified by third-party audits and certifications so you know that the data you entrust to us is held in accordance with stringent industry safeguards

Microsoft Power BI Customers



Government & Education


Financial Services

Professional Services

The Microsoft BI platform offers the flexibility that customers need to transition to Modern BI in their terms.

This 4 part series overview shows that Microsoft has been delivering BI capabilities to help customers model, analyze, and deliver business insights, which can be consumed by business users on mobile devices, on the web or embedded in apps. Most capabilities have been available on-premises with SQL Server Analysis Services and Reporting Services as well as Power BI Desktop and Excel.

A recent key addition to the Power BI portfolio is Power BI Report Server. Power BI Report Server offers self-service BI and enterprise reporting in one solution, being the perfect bridge to move to the cloud at your pace.

In the cloud, we are primarily relying on Power BI to deliver business insights – with data connections to many cloud data sources and SaaS apps. In addition to cloud data sources customers can access on-premises data sources such as SQL Server Analysis Services using the on-premises data gateway.

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We hope you enjoyed this Power BI 4 part series. If you have an questions please feel free to contact us.


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