The Ultimate Guide to Leveraging Video for Manufacturers

Updated: Aug 16, 2021

Video has really taken off over the past couple of years but many manufacturers are still questioning whether or not this is a tool that they should utilize. What if I told you that YouTube is the second biggest search engine behind Google. Would that make you think differently? If you don't have some sort of video hosted on YouTube that can be put out there in the digital world you're missing out on sales. Plain and simple. Here's some tips to leverage video for your manufacturing business.

In one of our more recent blog posts, 5 Ways Manufacturers Can Leverage Downtime, we wrote about creating product videos and hosting a digital talk. Since then we've had some discussions regarding other ways that Manufacturers could leverage video and we decided to put together a list of things you could start doing today.

As a manufacturer you are use to precision and perfection but with online videos they do not have to be perfect. In fact, a lot of people tend to not watch "commercialized" promotional videos and rather watch videos that showcase your personality. This means that because we all have the means to record a video the hardest part about creating a video is just....wait for it.... hitting record.

Types of videos you as a manufacturer can create right now

Explainer Video

An explainer video simply explains how your product can solve an issue. Here's an example of us explaining what Adjust Cost is in Dynamics 365 Business Central and how it solves an issue you may have.

How-To Video

This video shows someone how to do something with your product. Depending your product, you could even utilize a screen recording as we did below showing how to create custom Power BI data sets and reports within Business Central

Demo Video

A video of any length showcasing either a basic overview or an in-depth overview of your product. Here's a short overview we did of Microsoft Teams.

About Us Video

Prospects that have moved down the marketing or sales funnels will always want to know about your company and it's culture. Here's a company overview video from our customer TAPCO that does a great job showcasing what they do and the employees that do it.

Virtual Tour of your Facility

Potential customers for your manufacturing business are going to be interested in what capabilities your facility has. They are going to want to see what machines and what type of space you have to make sure you are capable of providing the desired amount of product they need. Here's a virtual tour with Elon Musk from Tesla.

Time Lapse Video

Time lapse videos are a great tool for manufacturers that have a long intricate process. If your process takes days, weeks, or months, nobody is going to want to watch a 985 hour long video. Instead, create a time lapse video and show this process in a matter of minutes. Here's another example of Tesla showcasing their Model 3 production through a time lapse video.