Business today runs on data: about customers, transactions, markets, and trends, about internal operations, logistics, and supply. Just collecting this data is a formidable challenge but it's not enough. To make it valuable, businesses need to sift through it to spot the trends that matter fast enough to act.
That’s a huge challenge for any company, but smaller businesses tend to have more digitally disconnected data or data kept separate just because it is stored only on one computer or mobile device.
Connect the dots. If your business runs software on one computer for financial management, another package on the network for business-specific tasks like operations and product planning, and a few online tools for customer relationship management, it can be nearly impossible to bring all that data together for a complete, real-time view of your business.
Big data, small data, rich data, all data. By embracing a cloud-based data solution, you can unite those individual data streams and use that information to answer questions like “How can I target only my best customers?” and “How can I reduce the costs of generating new leads?” Then add in “big data” from social networks, location systems, search engines, and elsewhere online and suddenly you have the tools to anticipate trends and personalize service—just like the biggest enterprises. Too expensive? Too complicated? Not anymore: today’s cloud-based solutions can help businesses of any size connect the dots.
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