Talking Rain Beverage Company knew it was time for change when the company experienced numerous inefficiencies using such an old system, but it ultimately came down to a lack of business insight and tedious, manual processes. For example, because the solution did not run on a single, relational database, information such as customer contact information and customer orders were not associated. To correlate customer purchases to the appropriate accounts, staff needed to manually enter the data from separate tables into a spreadsheet and then further analyze it. In addition, the solution could only account for a year’s worth of activities. To perform historical analysis, employees would once again have to type information from the ERP system into a spreadsheet and then compare it to the same data from a year before. And simply extracting the data for even a month’s worth of company transactions could take as long as 15 minutes.