Michael Intravartolo
Feb 2, 2015
Updated: Jul 20, 2021
Salesforce and Microsoft Dynamics CRM are two leaders in the customer relationship management software market. While Salesforce may be the 800-pound gorilla, Microsoft has made significant headway in recent years by building a solid foundation with Dynamics CRM and then expanding strategically. These two companies are dominating the growth in the CRM industry, outshining IBM, SAP and Oracle.